Self-completion surveys

"As with all methodologies the most suitable should be chosen based upon the research study's objectives"

Self-completion surveys are used extensively in customer satisfaction and employee research studies. They can be administered effectively by post, by fax, by email, over the web and at point-of-sale. They are often used for eliciting quantitative data from representative and larger samples that will allow generalisations to be made about the whole market or segment.

There is no risk of interviewer bias and it is a relatively non-intrusive way of eliciting data from respondents, however they substantially reduce the amount of control in the research project.

    Illustration based on original artwork by
    Paul Edwards