"Low cost and efficient data collection"

Self-completion surveys can be administered online quickly and effectively to gather both quantitative and qualitative data. Potential respondents can be invited to participate by e-mail and then click on an embedded URL, which takes them to a secure area where they can complete a survey questionnaire or participate in a moderated discussion forum. Online surveys can be executed at a fraction of the cost of other data collection methods.

    Illustration based on original artwork by
    Paul Edwards