Customer Needs Analysis

“Every instance of their work has added real value”

When Customers Matter gather information from your customers (or indeed prospects) you can be sure of:

  • Rigorous, comprehensive and focussed data collection, probing all relevant areas of your business's relationship with your customer, not just what staff or customers want you to hear.
  • Consistent methods of collation and analysis of information.
  • A reliable and valid sample of your customers' views.
  • Detailed results with actionable recommendations delivered quickly.
  • Minimum disruption enabling your customer contact staff to concentrate on the day-to-day fulfilment of customers' needs.

    Illustration based on original artwork by
    Paul Edwards