Competitor Analysis

“Proactive on advising us how to capitalise on the results”

In markets where there are multiple providers of similar products or services, Customers Matter can provide data about your competitors' customers' views through a variety of research techniques.We also can provide competitor data that will enable you to characterise your market position and challenges.

The perceptions of competitors' offerings will embrace quality, service, relationships and costs. Typically, we will establish; reasons for choice of supplier at the outset, drivers of loyalty and switching criteria. Thorough analysis of findings will be complemented by strategic recommendations that address; what needs to be done to compete effectively and where ground can be gained through attacking competitor weaknesses.

    Illustration based on original artwork by
    Paul Edwards